Post by account_disabled on Jan 7, 2024 22:35:45 GMT -5
Music has acted as a lifesaver on many occasions, especially when our mind is faced with a cliff from which it has no choice but to jump. Many studies agree that listening to music relaxes us and encourages us in difficult times. With the pandemic as an intruder in our lives, the songs take us to a parallel world from which we can escape the harsh reality we face. Furthermore, brands like Coca-Cola have rhythm in their DNA and this translates into an opportunity to offer new things to the consumer . In this atypical year, the soft drink brand wants to take advantage of the power of music to launch an optimistic message to encourage its customers. Under the claim #OpenToBetter , Coca-Cola's message is especially aimed at younger people , since this is the audience with which the brand has the greatest bond. In this final stretch of the year and with the collaboration of Katy Perry and Aitana, they have created a song that was released on November 13 on BBC Radio 1 "Best New Pop" and which has been named "Resilient" .
If you do not display the embedded video correctly, click here . Coca-Cola's new anthem The joint work between Coca-Cola, Katy Perry and Aitana has resulted in a new single that now acts as the brand's Phone Number List anthem . Additionally, Katy Perry has included this single on her latest album “Smile.” A collaboration that has also relied on the prestigious Dutch DJ and producer, DJ Tiësto , to continue this modern and active trend. Coca-Cola thus proposes the new single as an anthem of inclusion and optimism in these difficult times we live in. In the words of Walter Susini, Europe Head of Marketing at Coca-Cola: “For 136 years, Coca-Cola has used its voice to help unite people around the world. Given the current situation, we have created the “Open” platform, with which we highlight how the world is changing and invite us to appreciate what we previously took for granted . Susini adds that now that 2020 is coming to an end, they have collaborated with Katy Perry to spread a message of hope with a song dedicated especially to the new generations.
And this is in line with the crisis that has prevented young people from living key experiences and moments in their lives. Aitana, for her part, is not the first time she has collaborated with Coca-Cola, since last September 19 she was taking the stage at the WiZink Center in Madrid as the headliner of Coca-Cola Music Experience Reloaded, a show that It was broadcast in streaming and with which the brand brought all its fans 6 hours of live music. Months later, the artist collaborates again with Coca-Cola to join forces in a completely innovative musical project . « Working with Katy Perry on one of her singles is a real dream! «explains an excited Aitana. The artist is excited about the idea and anticipates that "with the participation of the incredible Tiësto and the important vision of Coca-Cola, I hope that this new version of "Resilient" provides a moment of happiness for people who find themselves facing a challenge in their lives, whether big or small.
If you do not display the embedded video correctly, click here . Coca-Cola's new anthem The joint work between Coca-Cola, Katy Perry and Aitana has resulted in a new single that now acts as the brand's Phone Number List anthem . Additionally, Katy Perry has included this single on her latest album “Smile.” A collaboration that has also relied on the prestigious Dutch DJ and producer, DJ Tiësto , to continue this modern and active trend. Coca-Cola thus proposes the new single as an anthem of inclusion and optimism in these difficult times we live in. In the words of Walter Susini, Europe Head of Marketing at Coca-Cola: “For 136 years, Coca-Cola has used its voice to help unite people around the world. Given the current situation, we have created the “Open” platform, with which we highlight how the world is changing and invite us to appreciate what we previously took for granted . Susini adds that now that 2020 is coming to an end, they have collaborated with Katy Perry to spread a message of hope with a song dedicated especially to the new generations.
And this is in line with the crisis that has prevented young people from living key experiences and moments in their lives. Aitana, for her part, is not the first time she has collaborated with Coca-Cola, since last September 19 she was taking the stage at the WiZink Center in Madrid as the headliner of Coca-Cola Music Experience Reloaded, a show that It was broadcast in streaming and with which the brand brought all its fans 6 hours of live music. Months later, the artist collaborates again with Coca-Cola to join forces in a completely innovative musical project . « Working with Katy Perry on one of her singles is a real dream! «explains an excited Aitana. The artist is excited about the idea and anticipates that "with the participation of the incredible Tiësto and the important vision of Coca-Cola, I hope that this new version of "Resilient" provides a moment of happiness for people who find themselves facing a challenge in their lives, whether big or small.