Post by account_disabled on Jan 8, 2024 2:59:55 GMT -5
Grey, a company known for its creative storytelling and building global brands at scale, has merged with AKQA, renowned for its experiential and innovative design skills. Both WPP agencies will become known as the AKQA Group, whose focus is on a powerful new proposition for clients through a leading creative solutions company with a global footprint. It is about responding to the demand for digital transformation and capabilities that technology has been driving. The merger will take care of 6,000 people in more than 50 countries, plus a blue-chip client list. This includes more than half of the top 20 of the Fortune 500. This will generate a complete brand experience on each and every communication platform , in such a way that the skills and services of both companies are strengthened for clients.
Ajaz Ahmed, founder of AKQA, and Michael Houston, CEO of Gray Worldwide, will be in charge of leading this new project . While Ahmed will become CEO, Houston will become Global President and Chief Operating Email Data Officer of the new AKQA Group, which will carry the brands of both companies. These brands will be integrated over time into a company whose values are based on the needs of customers and the market . In the coming weeks, the founders will announce the company's management team and creative leadership. This merger was born from the compatibility of AKQA and Grey, as both companies share confidence in the power of creativity . In fact, between the two companies they have won almost 600 Cannes Lions in the last decade. In this way, the two agencies will have a complementary and non-competitive list of clients.
Thus, the AKQA Group will have experience in sectors such as communication, entertainment and technology , in addition to packaged goods, health and financial services. WPP has decided to merge its two agencies, AKQA and Grey, to combine the skills of both in the same offer In Ahmed's words: "Our goal is to expand horizons by combining the curiosity, ambition, imagination and pioneering spirit of a startup with the reach of a global company ." To which he adds that this is an opportunity for the two combined agencies, which will give life to the projects that are active through a modern vision, creatively directed and built on inspiring work to create value. both to clients, as well as to people and communities. For his part, Houston commented that this new and exciting partnership begins with what consumers expect, customers value and brands need.
Ajaz Ahmed, founder of AKQA, and Michael Houston, CEO of Gray Worldwide, will be in charge of leading this new project . While Ahmed will become CEO, Houston will become Global President and Chief Operating Email Data Officer of the new AKQA Group, which will carry the brands of both companies. These brands will be integrated over time into a company whose values are based on the needs of customers and the market . In the coming weeks, the founders will announce the company's management team and creative leadership. This merger was born from the compatibility of AKQA and Grey, as both companies share confidence in the power of creativity . In fact, between the two companies they have won almost 600 Cannes Lions in the last decade. In this way, the two agencies will have a complementary and non-competitive list of clients.
Thus, the AKQA Group will have experience in sectors such as communication, entertainment and technology , in addition to packaged goods, health and financial services. WPP has decided to merge its two agencies, AKQA and Grey, to combine the skills of both in the same offer In Ahmed's words: "Our goal is to expand horizons by combining the curiosity, ambition, imagination and pioneering spirit of a startup with the reach of a global company ." To which he adds that this is an opportunity for the two combined agencies, which will give life to the projects that are active through a modern vision, creatively directed and built on inspiring work to create value. both to clients, as well as to people and communities. For his part, Houston commented that this new and exciting partnership begins with what consumers expect, customers value and brands need.